PokemonGo launched just a week before University of Baltimore's gamer centric Artscape event known as Gamescape. We saw this as a unique opportunity to harness PokemonGo to draw people to the event. I worked with a team of other "Pokemon Trainers" from the idfive to keep lures dropping all weekend making University of Baltimore's Gamescape a huge draw at Artscape. We encouraged engagement by prompting visitors to share their Pokemon catches on social media. The POEkemon stop was also a popular photo op. The lures drew some of the biggest crowds ever to Gamescape's courtyard and the story was picked up by several news outlets.
Emilee Beeson Gamescape social media PokemonGo stunt with Poe statue on UB campus.
Emilee Beeson Gamescape social media PokemonGo stunt with crowd of people playing PokemonGo.
Emilee Beeson Gamescape social media PokemonGo stunt with crowd of people playing PokemonGo.
Emilee Beeson Gamescape social media post for University of Baltimore. Eubie poses as a Pokemon in PokemonGo App.
Photo credit: @lavenderbats @nebulion @whoiskidkevin @meuulyn @johnbintz @pierrottj @artscapebaltimore @ivylukman @hcassano @un_surveyed
My role: Concept, Art Direction, Pokemon Trainer
Credit also goes to the team at idfive who contributed to this project.  
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