AIGA Baltimore Design Month Branding
Design Month is one of the biggest events that AIGA Baltimore hosts annually. They partner with a different agency each year to create unique branding that is applied to all promotion material. This year they partnered with Mindgrub where I work as an Art Director. I aimed to create an optimistic, playful, and energetic brand to celebrate the return of in-person events.
I included a suite of design inspired characters that were animated for use on digital assets.
The modular system made it easy to create assets for different platforms, spaces, and sizes.
Swapping color combinations and illustrations made it easy for each event to have its own branding.
Process
Designing for other designs is a much different ball game than designing for a typical client. The team at AIGA Baltimore was supportive of going big and didn’t shy away from this loud and playful concept. We did present an alternative that was pixel art inspired, but the direction that was selected was a clear favorite of everyone involved.
