CharmTV Rebrand & Website
CharmTV aims to "showcase the stories and voices that truly shape our community" in Baltimore. They came to us for a new brand that would represent their expansion into online platforms, dedication to original programming, and the vibrancy of the Baltimore community.
Process
Initially, we explored wordmarks, shying away from monograms and logomarks. But we quickly realized that CharmTV needed something that would be ownable and strong enough to be recognizable as a watermark on the lower corner of a tv screen.
