DPOB Brand Illustrations

The Downtown Partnership of Baltimore commissioned me to create a library of illustrations that could be used on their branded material when an extra element of approachability and playfulness was needed. The resulting asset library celebrates Baltimore’s greatest landmarks and popular symbols in a unique and ownable style.

Pattern made from illustrations of Baltimore icons

Illustration of pig holding a flower representing Pigtown in Baltimore

Expressive lines and grungy texture, but also fully vector.

Illustration of Washington Monument, Orioles Hat, and others

A secondary library of bubbles, bursts, stars, and shapes.

Illustration of Baltimore bus, flamingo, raven and others

Full asset library in both textured and clean variations.

Illustration of baltimore bench, bromo tower, crab, and others

Interchangeable colors to fit with DPOB’s existing brand.

The illustrations were used by other creative partners on DPOB’s websites, social media, annual report, and in-person events.

Process

DPOB chose to lean into a wonky, playful, and imperfect style. We started with sketches on a handful of the requested imagery. Then I did a style test to make sure the grungy textured look that DPOB was after would be possible in a vector style. My background as a graphic designer really helps to support the technical aspects of illustration projects like this.