WTMD Get Digital Illustration
WTMD, a Baltimore based radio station, has membership campaigns to help fund the station’s operation. I created a suite of assets centered around a magical radio wizard to promote the spring membership drive.
In order to match different messaging throughout the campaign I created a library of pixel art to display on the “computer screen.”
The graphics were also used on tote bags, mouse pads, and digital downloads as rewards for new members.
Process
WTMD had already named the campaign “Let’s Get Digital” and asked me to explore concepts that helped to center the digital aspects of radio in the internet age with a retro look and feel. When I presented “a radio wizard projecting its powers of magic and music through a computer to all of space and time” it was unexpected but WTMD was all in.
