Maryland Zoo
African Journey Campaign
Role
Concept, Design, Client Presentation, Lettering, Story boarding, Production 
The Maryland Zoo was excited to welcome guests to the all new African Journey which featured redesigned habitats for the Lions, Elephants, and Giraffes. This multi-phase campaign promoted the opening of each section of the African Journey culminating in a grand opening of the complete exhibit. 
I created bespoke lettering to act as a visual backbone for the campaign. The overlapping forms hinted at the merging of the three animals that made up the African Journey. This also allowed us to have a distinct look for each phase while maintaining a coherent visual style.   
The letter forms also gave us the opportunity to bring eye catching animation into the digital ads. I have to give credit to the motion team for bringing this lettering to life! 

Photo credit: Maryland Zoo

Photo credit: Maryland Zoo

Photo credit: Maryland Zoo

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