The Maryland Zoo needed a new look for their annual fall event that would increase ticket and merchandise sales. This flexible branding system created a visual library capable of conforming to large scale posters all the way down to small banner ads and web sliders. The reception was extremely positive with merch items selling out quickly.
While I developed the concept, artwork, and style guide for this campaign many pieces of collateral were created by other members of the creative team at Mission or by the zoo's internal creative team. A true team effort!