Role
Print Design
Print Production
Team
Scott Sugiuchi, Creative Director
And others at Exit10
Background
The challenge at hand was to create an inspiring annual review full of less than inspiring numbers. The year this report was created the company had invested in technology and programs that would benefit the company in future years but were costly in the short term. Inspired by Clayton M. Christensen book "The Innovator's Dilemma", this annual review uses the invention of flight as a metaphor for AP "taking off" on its 5 year road map.
Printed on French Paper Speckletone in full CMYK plus one bright orange spot color.
As you flip through a plane takes off along the edge of the page.
