Helping beloved brands look as good online as they do on a shelf.
Role
Workshop Facilitation
Art Direction
UI Design
QA
Team
Meagan Petri, Creative Director
TJ Sanders, UX Designer
And others at Mindgrub
Background
Hain Celestial is the parent company of well-known brands like Terra Chips, Greek Goddess Yogurt, and Sleepy Time Tea. Their website primarily serves as a resource for investors and employee recruitment. Having undergone a major overhaul of their brand, physical office, and team structure, it was time to radically redesign their website, too.
Organic design elements for organic products.
At the beginning of the website design process, Hain had already started to explore textural design elements in their brand and felt that this was an important part of their identity. As the design lead, I found ways to focus and modernize the handcrafted look while maintaining ADA compliance.
Modular page builder.
Custom designs were created for the most important pages of the website. But a modular page builder was created to populate internal content pages and give Hain the ability to create new pages in the future. The page builder contains about 24 components including forms, quotes, and stats. Having a clean Figma component library helped us to test different component combinations and set up our devlopers for easy implementation.
