Role

Art Direction
Design
Illustration
Animation

Team

This project was a collaboration between Mindgrub and the AIGA Baltimore Board

Background

Design Month is one of the biggest events that AIGA Baltimore hosts annually. They partner with a different agency each year to create unique branding that is applied to all promotional material. This year, they partnered with Mindgrub, where I work as an Associate Creative Director. I aimed to create an optimistic, playful, and energetic brand to celebrate the return of in-person events.

I included a suite of design inspired characters that were animated for use on digital assets.

The modular system made it easy to create assets for different platforms, spaces, and sizes.

Swapping color combinations and illustrations made it easy for each event to have its own branding.

🛠️ Process

01 Sketching for illustrations.

02 Alternate concept.

Next

Patagonia Baltimore Branding