Role
Logo Design
Branding
Web Design
Team
Created while working as a Senior Designer at Mission Media.
Background
CharmTV aims to "showcase the stories and voices that truly shape our community" in Baltimore. They came to us for a new brand that would represent their expansion into online platforms, dedication to original programming, and the vibrancy of the Baltimore community.
🛠️ Process
Initially, we explored wordmarks, shying away from monograms and logomarks. But we quickly realized that CharmTV needed something that would be ownable and strong enough to be recognizable as a watermark on the lower corner of a tv screen.
