Role
Art Direction
Illustration
Team
Megan Byrd, Creative Director
And others at WTMD
Background
WTMD, a Baltimore based radio station, has membership campaigns to help fund the station’s operation. I created a suite of assets centered around a magical radio wizard to promote the spring membership drive.
In order to match different messaging throughout the campaign I created a library of pixel art to display on the “computer screen.”
The graphics were also used on tote bags, mouse pads, and digital downloads as rewards for new members.
🛠️ Process
WTMD had already named the campaign “Let’s Get Digital” and asked me to explore concepts that helped to center the digital aspects of radio in the internet age with a retro look and feel. When I presented “a radio wizard projecting its powers of magic and music through a computer to all of space and time” it was unexpected but WTMD was all in.
